A lot of businesses and organizations have taken advantage of the Internet many benefits. One of which is being your business being noticeable and accessible online. Thanks to Google paid ads today, a lot of businesses and organizations now have their brand and companies appear on Google’s search engine results page, boosting the online awareness of such businesses.
Google paid ads is an advertising service powered by Google to help people and organizations get their businesses to appear on the search engine results page anytime a search is conducted on Google in relation to that business, where these business owners pay a token whenever a click is made or a phone called made on their site.
Google Paid Ads Benefits
One advantage of Google paid ads is that it puts you ahead by allowing your business show up when people search for contents relating to what you, regardless of the device used, be it a phone or desktop, which subsequently turn visitors to your site in no time. Below are some of the benefits you get from advertising your business with Google paid ads:
- Drive-in more visits your website
Google paid ads helps business owners grow their business online, increase your mailing list sign-ups and bookings through ads link people to your site.
- More phone calls
With the click-to-call button, customers can reach you easily through your business number listed in your profile.
- More customers
When people see your business appear on the Google search results page. There’s always a positive inclination to come around to patronize you whenever they require your services.
How to Set up Google Ads Account
Setting up your Google paid ads account is important for your business. Certain things need to be in place before heading on to create a Google ads account. You should have tools like Gmail account and your website ready as these may come in handy along the way. Let’s quickly run through the process:
- Head on to ads.google.com
- By now you should already have your Gmail account ready, so go on and click “ start now “.
- Fill out the required information displayed on your device screen such as your currency preference, your zone, etc.
Now, we move to how you want to set your billing preference. Google allows payments either through pay-per-click or being charged at the end of a period of 30 days. Yes, depending on the one that suits you better. After setting up your Google paid ads and following the steps correctly, your business should start appearing on the list of Google search engine results page in no time.