Did you know that there are over 2.3 million searches performed on Google every second? Yeah, that’s right! As a matter of fact, most of these searches performed on Google include Google Ads. The use of Google AdWords makes it possible for online content owners to get relevant keywords and related searches. This helps drives in more traffic to their sites whenever searches are made regarding the service(s) or products you offer.
Google AdWords is a form of the advertising system, owned by Google whereby advertisers make bids on specific keywords in order to make their clickable ads appear when such searches are being made on Google. 11when it comes to driving more traffic and making their contents pop on Google search results page.
How does Google AdWords Keyword Tool Work?
Basically, Google AdWords works based on an auction system, and this occurs every time a keyword search is being performed. In order to “win“, and make your ads appear on a keyword related to your ads, you need to have the basic knowledge of optimizing your quality score and bid amount. This simply means that the higher your quality score and bid amount, the better your chance in ad positioning.
Some of the factors that improve your Google AdWords quality score include the following:
- The importance of Google keywords to your ad group.
- The application of your ads to its landing page.
- The application of your Google ad to the search query.
Not just these, advertisers with high-quality scores often get their ads displayed better in the search engine results page. They also get low lower costs per clicks, allowing them to get more profits in return.
Google AdWords Sign Up | Setting up Google Ads Account
Before thinking of setting up a Google ads account, there are things to have, such as having an accessible website. Your Google ads will help drive in qualified searchers to your page. Here are tips to help you get started on creating your Google account:
- Log on to ads.google.com
- Create a Gmail account for the site or you may use a previous Gmail if you have one. When you’re done, click on start now.
- Fill out the required information containing your time zone, currency preference an so on.
After filling out this information, you will be prompted to set up your billing details and information. You may choose to set up your credit card details or manual payment, whichever one that suits your preference. When you’re done with your billing information, you can now start using Google AdWords to make relevant content to help build your site.